The film industry brings in massive revenue each year. It’s expected that by 2020, the annual earnings will be near $50 billion. And Hollywood isn’t the only locale priding itself on prolific productions on the silver screen. India’s Bollywood has been producing motion pictures since as far back as 1913 and is firmly established as a staple in the industry.

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In the 13 years since Super Size Me, the fast-food industry has undergone a makeover. Today, chain restaurants tout food that's "healthy," "organic," and "natural." Filmmaker Morgan Spurlock explores this new reality with an approach even more immersive and subversive than that used for his first film: he sets out to open his own chicken franchise. We follow him every step of the way, from raising poultry and conjuring recipes to designing the brand and scouting a location. Spurlock brings his disarming humor to uncover the truths and lies behind this multibillion-dollar industry.Navigating a world of cynics and opportunists, Spurlock comes across like a hillbilly Jimmy Stewart with refreshing optimism. He confronts one challenge after another in his mission to live up to his ideals. The film feels especially timely when the US has a junk-food-loving President and an epidemic of false claims in advertising. Spurlock pays close attention to the Orwellian buzzwords that marketers use to bring a "health halo" to industrial food. While the original Super Size Me made a specific example of McDonald's, this compelling sequel focuses on new targets and doesn't hold back on naming names. The film builds momentum towards the day when Spurlock puts his reputation on the line by serving his first customers.

Director Morgan Spurlock's social experiment in fast-food gastronomy sees him attempting to subsist uniquely on food from the McDonald's menu for an entire month. In the process his weight balloons, his energy level plummets and he experiences all sorts of unexpected -- and terrifying -- side effects. He also examines the corporate giant's growing role in the lives of American consumers and explores its methods of indoctrinating young people and its contribution to America's obesity epidemic.