The SEO company should be viewed as one of your team, and like all members of a company, be approachable at all times. SEO should not be a set and forget type of arrangement, and your chosen SEO agency should be available for feedback and advice as part of the service they offer. It is estimated Google will make around 300 updates to its algorithm this year alone, so your chosen SEO provider should be keeping you in the loop on these changes and actions that you as a site owner may need to undertake to take advantage of them. Visit here: https://www.seocycle.com.au/tag/seo-company-australia/